Working in the advertising, digital or marketing sectors, an Account Director ensures the smooth production of campaigns – from briefing designers and copywriters, to managing budgets and possibly a team of executives.
However, an Account Director is primarily responsible for the management of relationships with clients. As the senior point of contact for an agency’s customers, builds strategic plans and balances the expectations of clients.
Often, they will be expected to plan campaigns, and successfully develop business accounts creatively and financially, while playing a positive role in your agency’s new business programme.
– Taking a lead in clients’ marketing and advertising strategies
– Leading a team to provide the utmost level of client service
– Liaising with clients at a senior level on a day-to-day basis
– Promoting the expansion of business with existing clients
– Working with other senior managers to generate new accounts
– Completing projects to a specific schedule and within an agreed budget
– Using your skills to push clients, and the agency, creatively and strategically
On the whole, this is an office-based role and you will spend time in meetings and briefings, as well as remaining in close contact with key clients. Occasional travel is usually required for client visits, new business presentations, planning and brief taking. Although your commitment will tend to be standard office hours, deadlines or the demands of a client may see you working early or late to ensure continued success.